Return to News page Digital Marketing and Communications Expert
Job Description
We are looking for a creative and dynamic digital marketing expert to help catalyze our digital strategy and web marketing initiatives. Want to use your competencies in digital marketing to help us increase our reach and positive impact? We want to talk to you!
The successful digital marketing and communications expert will be responsible for:
Developing a web outreach strategy for the Clearsum brand;
Monitoring Google Analytics to verify web content and perform updates to enhance user experience and website traffic;
Creating and managing AdWords advertising campaigns on LinkedIn and Google;
Creating and managing email campaigns, including list segmentation, content coordination, and automation while adhering to anti-spam laws;
Ensuring SEO best practices are used and optimized in collaboration with our web agency;
Conducting marketing automation campaigns via the HubSpot platform;
Participating in the management of the monthly campaign budget and ensuring its optimization to increase ROI;
Creating effective, high-quality content in a variety of formats, including slide decks, landing pages, infographics, web content, video scripts, and press releases;
Implementing lead generation strategy to generate qualified leads;
Contributing to the creation and management of digital promotional campaigns, interpreting data and presenting post-campaign performance reports and analyses;
Developing and writing web content;
Updating and coordinating the posting of this content on the various web platforms (WordPress website, LinkedIn, etc.);
Supporting the management team in the advancement of projects related to communications and marketing;
Other related tasks.
SOFT SKILLS:
An interest in sustainability, sustainable finance, business resilience, complexity management, adapting to change, and the fields of consulting and entrepreneurship;
The ability to perform under pressure and prioritize tasks in a fast-paced environment;
Excellent organizational skills, strong autonomy, proven project management skills, strong attention to detail and quality, initiative, and work ethic;
Excellent command of spoken and written English and French;
Willingness to work with a great team that wants to make an impact in the world!
TECHNICAL COMPETENCIES:
Post-secondary education in digital media, web development, or a related field, or an equivalent combination of education and work experience or appropriate certifications;
Experience in digital marketing campaign management and optimization;
Working knowledge of WordPress, Google Ads and Analytics, LinkedIn Ads and HubSpot (or similar customer relationship management software);
Knowledge of search engines and their optimization (SEM, SEO, Content Strategy);
Strong writing, editing (photo, video, text), presentation, and communication skills;
Knowledge of search engine optimization (SEO) and search engine marketing (SEM) best practices.
About the Company
WHO WE ARE: Clearsum is a strategy and business management advisory firm specialized in climate change management and environmental performance. Our mission is to help private and public organizations to create sustainable financial and societal value. We provide leading-edge, science, data, and technology-based strategic services across Canada that place climate resilience, environmental performance, and sustainability principles at the heart of strategy.
OUR TEAM: Clearsum’s dedicated team puts its talents to work in the transition to a sustainable economy. Passionate about business, the environment, finance, and public policy, we work at the intersection of these disciplines in an emerging and fast-growing market. We enjoy learning and sharing, having respectful and constructive debates, and playing our role in society with integrity and ethics.
WORKING ENVIRONMENT:
Work will be done virtually;
Competitive remuneration;
Dynamic environment in a field of the future with great societal contribution;
This offer is conditional upon acceptance of the selected candidature by Youth Dividend
This internship is a part of ICTC’s Youth Dividend program funded by the Government of Canada under its Digital Skills for Youth (DS4Y) program. The Youth Dividend program is ICTC’s response to the growing demand for information and communications technology (ICT) and digital professionals.
For more information about this program, please visit:
https://www.etalentcanada.ca/employment-programs/youth-dividend/